Rayman creator Michel Ancel described the bunnies as 'vicious, but at the same time totally stupid'. The rabbits slowly evolved into various merchandising products such as the Rabbid figures, which were much more conscious and amusing, changing from merely being enemies to fight through into more characters with various traits and quirks. As the game concept evolved, from one of a central objective to minigames, a series of viral videos were created by marketing manager Adrian Lacey and animator Charles Beirnaert which became successful on YouTube. At this point, trailers showed the game as an adventure game with fight stages, where Rayman would need to punch and kick himself through a horde of zombie-like bunnies. The earliest Rayman 4 trailers depicted menacing rabbits, appearing from underground with a blank stare in various shapes and forms, smaller eyes and furry. A film adaptation is in development by Lionsgate, Ubisoft Film & Television, Mandeville Films, & Stoopid Buddy Stoodios. As of June 2019, the series had sold over 20 million units worldwide. The Rabbids have gone on to appear in other expanded media, such as a TV show and a feature film in development, as well as making guest appearances in other Ubisoft games.

The success of the Rabbid characters led the developers to create more games in the franchise, eventually leading to the removal of the Rayman character from the franchise entirely. The popularity of the characters, aided by various viral videos and media appearances, led Raving Rabbids to become its own separate franchise, dropping the Rayman name as of 2009's Rabbids Go Home. The Rabbids were initially introduced as antagonists in the Rayman series of games. Most video games from the franchise are of the party video game genre, though other genres have been explored as well.

Rabbids is centered on a titular fictional species of mischievous rabbit-like creatures, who speak gibberish and scream wildly whenever they experience an adrenaline rush. It originated as a spin-off video game from the Rayman video game series, 2006's Rayman Raving Rabbids.

Rabbids, also known as Raving Rabbids (French: Lapins Crétins), is a multimedia franchise developed and published by Ubisoft. Mario + Rabbids Sparks of Hope: The Tower of Doooom (DLC 1)

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